Restaurant Brands CEO Sees China as a Long-Term Opportunity

Restaurant Brands CEO Sees China as a Long-Term Opportunity

Assessment

Interactive Video

Business

University

Hard

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The video discusses Burger King's recent introduction of alternative meat products, particularly the Impossible Whopper, and its impact on store traffic. It highlights the role of technology in enhancing customer experience in quick service restaurants, including mobile apps and ordering kiosks. The video also covers Burger King's expansion into China, addressing challenges like trade conflicts. Lastly, it touches on future opportunities, including potential mergers and acquisitions, emphasizing strategic growth and shareholder value.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How has Burger King expanded its Impossible Whopper test?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What has been the reaction to the introduction of the Impossible Whopper?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Burger King plan to manage supply chain and distribution for its new products?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What technology initiatives has Burger King implemented to enhance customer experience?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the loyalty program launched by Tim Horton's in Canada?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Burger King face in expanding its brand in China?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the long-term goals for Burger King in the Chinese market?

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