Starbucks CFO Sees Most Growth in Mornings and Mobile

The video discusses the company's focus on the morning day part, highlighting the success of mobile ordering and the improvements made to enhance throughput and training. It identifies three main growth areas: digital investments, particularly in mobile ordering and customer engagement; expansion in China, which is the fastest-growing market; and food, with a focus on lunch opportunities. The company is not reliant on tax reform for growth, as it has sufficient capital and earnings to invest in these areas, prioritizing digital and China for their significant payback potential.

Describe the significance of the Chinese market for the company's growth strategy.

What recent developments in food offerings have contributed to sales growth?