Understanding Customer Behavior

The video discusses the importance of Customer Relationship Management (CRM) in modern marketing. It explains how CRM involves collecting data to track individual customer activities, allowing businesses to understand customer needs better. Key benefits include determining customer lifetime value and identifying trends in customer behavior. The video also covers strategies for responding to changes in customer behavior, emphasizing CRM's role in enhancing customer understanding and meeting their needs.

What actions might a business take if a customer's behavior changes unexpectedly?

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In what ways does CRM enable businesses to better meet customer needs?

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