ITV CEO Says Brexit Uncertainty Weighing on TV Ad Market

ITV CEO Says Brexit Uncertainty Weighing on TV Ad Market

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the challenges and improvements in advertising revenue, particularly in relation to Brexit and major events like the World Cup. It highlights cost-saving measures and digital transformation efforts, including the launch of Brit Box. The discussion also covers ITV's programming diversity and audience engagement, with a focus on shows like Love Island. Finally, it touches on the potential impact of Boris Johnson's leadership on business optimism and infrastructure investment.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the expected cost savings mentioned in relation to advertising revenue?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the long-term vision for Brit Box as discussed in the text?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the speaker view the competition from streaming services like Netflix and Amazon?

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