Foundation and History of Sustainable Business

The video tutorial discusses the integration of sustainability into business language, challenging traditional views on corporate social responsibility. It emphasizes the importance of defining sustainability within organizations, referencing the Brundtland definition and the triple bottom line concept. The tutorial also highlights historical events that have shaped sustainability mindsets, such as the publication of 'Silent Spring', the creation of the EPA, and notable environmental disasters. It illustrates how businesses like Nike have evolved in response to sustainability challenges.

What is the conventional wisdom regarding the purpose of a business according to traditional MBA programs?

How does the Brundtland definition of sustainability differ from the dictionary definition?

What are the three components of the triple bottom line in sustainability?

Can you name some historical events that have influenced the mindset around sustainability?

In your opinion, what is the role of businesses in promoting sustainability?

How did Nike change its practices in response to criticisms regarding sweatshop labor?

What impact do environmental and social issues have on public perception of companies?