WNBA's Engelbert on League's Growth and Future Financial Opportunities

Kathy Engelbert, WNBA Commissioner, discusses the league's growth, challenges, and future plans. The WNBA saw significant achievements in 2022, including increased viewership and social media impressions. Plans for expansion by 2025 are underway, but challenges like maintaining game quality and securing new owners persist. Economic transformation is crucial, with a focus on increasing corporate sponsorship and media coverage. Data and globalization are key to fan engagement. Revenue growth is being reinvested to benefit players. Ethical considerations in global partnerships are also discussed.

What role does data play in understanding and expanding the WNBA's fan base?

How does the WNBA plan to address the disparity in player salaries compared to total revenue?

What are the key factors that contribute to the growth of women's sports, according to the WNBA commissioner?

How does the WNBA plan to leverage upcoming events like the Women's World Cup and the Olympics for growth?