Supermarkets to Change Tactics on Offers

Supermarkets to Change Tactics on Offers

Assessment

Interactive Video

Information Technology (IT), Architecture

University

Hard

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The video discusses how promotional offers in supermarkets can confuse consumers, leading to uncertainty about value for money. It highlights misleading practices, such as small print and deceptive pricing. The Office of Fair Trading investigated these practices, finding no legal breaches but noting some promotions were not in the spirit of the law. Eight major supermarkets agreed to new pricing policies to ensure transparency, though Asda has not yet signed up. The video emphasizes the importance of these deals to consumers and the potential impact on household spending.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some reasons consumers might feel uncertain about the value of promotions in stores?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How do some promotions mislead consumers according to the text?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What did the Office of Fair Trading investigate regarding special offers?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What principles have the major supermarkets agreed to adopt?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

Why is Asda hesitant to sign up to the new policies?

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