LVMH Sells Stella McCartney Stake Back to Founder

Stella McCartney, founder of her eponymous brand, is set to repurchase a minority stake from LVMH after a five-year collaboration. Despite this change, she will continue advising LVMH on sustainability. This move is part of LVMH's strategy to refine its portfolio amid a downturn in luxury goods, having sold Virgil Abloh's Off-White label and closed a department store in Venice. McCartney, daughter of Paul McCartney, gained fame with her Central St. Martins graduate show featuring top models. Known for her ethical fashion, avoiding animal products, her brand reported $50 million in sales in 2022 but faced an operating loss.

What are some characteristics of McCartney's creations?

What were the financial results of McCartney's brand in 2022?