What is a Market Leader?

The video discusses the importance of understanding the competitive environment and tracking performance against competitors. It introduces the concept of a market leader, defined as a company or product with the largest market share. Key characteristics of market leaders include unique offerings and strong marketing. However, maintaining market leadership requires high customer satisfaction to ensure repeat business and long-term success.

What is a market leader?

What does it mean for a product to have a unique offering?

How does strong marketing contribute to a company's success as a market leader?

Why is customer satisfaction important for maintaining market leadership?

What factors contribute to a company being a market leader?