CLEAN : Rolls-Royce mulls luxury 4x4 market

CLEAN : Rolls-Royce mulls luxury 4x4 market

Assessment

Interactive Video

Other

10th Grade - University

Hard

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FREE Resource

The video discusses the significant growth of the SUV segment over the past decade, particularly in the luxury market, and forecasts continued expansion. It highlights Rolls Royce's interest in entering this market while emphasizing the unique challenge of designing an SUV that remains true to the brand's authentic identity.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What has been the trend in the SUV segment over the past 10 to 15 years?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How is the luxury end of the SUV segment expected to perform in the future?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the main challenge mentioned regarding designing a Rolls Royce SUV?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the speaker believe is necessary for a car to be considered an authentic Rolls Royce?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

Why is the design of a Rolls Royce SUV described as a unique challenge?

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