Search Terms

The video tutorial emphasizes the importance of web presence and how search terms, also known as keywords, play a crucial role in search engine optimization (SEO). It explains that search terms are the words or phrases people use in search engines to find information. Marketers need to anticipate these terms to improve their website's visibility. The tutorial also highlights the significance of integrating these keywords into website design to enhance SEO effectiveness.

In what ways can incorporating search terms into a website affect its visibility?

What are keywords and how do they relate to search terms?