Ducati's 2020 Lineup to Include Electric Bikes: Jason Chinnock, CEO of Ducati North America

Ducati is expanding its product line to include electric bicycles and new motorcycle models, targeting both existing and new customers. The company sees opportunities in the growing popularity of mountain biking and changing demographics. In the US, Ducati aims to attract consumers with premium products, despite different market dynamics compared to Europe. The company is also focusing on smaller bikes to attract younger riders, while navigating trade barriers and tariffs that currently do not impact their North American operations.

What is the significance of the US consumer market for Ducati's electric bicycles?

How does the motorcycle culture in the US differ from that in Europe according to the CEO?