Bentley Convertible Raises the Roof on Auto Luxury

Bentley Convertible Raises the Roof on Auto Luxury

Assessment

Interactive Video

Business, Architecture

University

Hard

Created by

Wayground Content

FREE Resource

The transcript discusses the economic impact on Bentley sales, highlighting stable markets in the US and Europe, while China faces challenges due to political issues. Despite a recession in Japan, luxury sales remain unaffected. Bugatti maintains its premium market position, with no plans to offer more affordable models. Bentley is expanding into the SUV market, aiming to attract a broader customer base. Gas prices have minimal impact on Bentley customers, who are typically high achievers. A new convertible concept was recently launched in Los Angeles, with feedback being gathered for potential production.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the luxury market for Bentley's overall sales strategy?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How do Bentley customers generally respond to gas prices?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What feedback is Bentley seeking regarding their new concept car?

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