Sales Oriented Pricing Strategy

The video discusses the importance of pricing decisions in marketing, focusing on sales oriented pricing strategies. It explains how prices can be set based on sales targets or market share goals, and the implications of these strategies, such as the potential for downward pressure on prices. The key is to balance sales growth with cost coverage.

How does a sales oriented pricing strategy affect product pricing?

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What should marketers be cautious about when setting prices to increase sales?

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