Know Your Best Customers: Securing Your Future in Marketing

In this Marketing Minute, Bill Carmody emphasizes the importance of identifying your best customers, who typically make up 20% of your customer base but drive 80% of your profits. He advises businesses to prioritize recognizing these key customers to provide them with the value they deserve. By analyzing available data and transactions, businesses can identify these customers and strategize to attract more like them, ensuring future success.

Why is it important to know who your best customers are?

What mistake do most businesses make regarding their customers?

What percentage of customers typically drive 80% of profits?

What should be your first priority if you don't know who your best customers are?

How can knowing your best customers help you in the future?