Swarovski Says Younger Customers Are Increasingly Focused on Its Manufacturing Processes

Swarovski Says Younger Customers Are Increasingly Focused on Its Manufacturing Processes

Assessment

Interactive Video

Business

University

Hard

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The video discusses the brand's recognition and its strategic shift towards sustainability and luxury. It highlights the importance of cause-related marketing, partnerships with organizations like The Nature Conservancy, and the challenges faced in ensuring sustainable practices. The speaker emphasizes the generational shift in consumer expectations and the brand's commitment to leading by example in the industry.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does the company support the UN Sustainable Development Goals?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the partnership with The Nature Conservancy mentioned in the text?

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