The Collapse of Juul's Valuation

The transcript discusses the decline of Juul, a once-prominent Silicon Valley startup, and the challenges it faced from activist parents, lawsuits, and politicians. A new book, 'The Devil's Playbook,' explores these issues. The author, Lauren, explains her interest in Juul's story, highlighting the vaping epidemic among youth and the mysterious lung injuries associated with e-cigarettes. Juul's unique nicotine salt formulation and high nicotine concentration set it apart from competitors. The transcript also delves into the tobacco industry's long history of failed innovation attempts and how Silicon Valley's involvement changed the industry's dynamics.

In what ways did Silicon Valley's involvement change the dynamics of the tobacco industry?

What was the significance of the $12.8 billion investment made by Altria in a Silicon Valley startup?