GoPro CEO Says Moving Production to Mexico 'Makes Sense'

The transcript discusses GoPro's strategies for growth, including international expansion and customer segmentation. It explains the decision to move production from China to Mexico due to cost benefits and potential tariffs. The challenges and opportunities in the Chinese market are highlighted, along with the growth of GoPro's software and subscription services, which offer higher margins and potential for increased revenue.

How does GoPro's pricing strategy contribute to its business predictability?

How has GoPro's approach to customer segmentation changed over time?

What factors contributed to GoPro's decision to move camera production to Mexico?

What challenges did GoPro face in the Chinese market last year?

What is the significance of the GoPro Plus subscription service?

In what ways does GoPro plan to enhance its software revenue?

What are the expected benefits of the new cloud storage features introduced by GoPro?