Avoiding Privacy Pitfalls

The video discusses privacy pitfalls and regulatory actions, focusing on cases like Sephora, Drizzly, and Google. It highlights the importance of understanding both the letter and spirit of privacy laws, and the need for companies to align with consumer expectations. The session also covers trends in privacy enforcement and addresses audience questions on privacy laws and compliance challenges.

What steps should organizations take to ensure they are compliant with evolving privacy laws?

What role does consumer trust play in the context of data privacy?

What are the potential consequences for companies that fail to meet consumer privacy expectations?

How can marketing teams better collaborate with privacy teams to ensure compliance?