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The Art of Social Selling

The Art of Social Selling

Assessment

Interactive Video

Business

Professional Development

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

Bill Carmody discusses the common misuse of LinkedIn, emphasizing its potential beyond HR and job searching. He highlights LinkedIn's role in B2B social selling, focusing on connecting with decision makers and influencers. For B2C, LinkedIn can create advocacy for services like real estate and insurance. He advises updating LinkedIn profiles to showcase value delivery, enhancing social selling efforts.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the primary purpose of LinkedIn according to Bill Carmody?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of understanding influencers on LinkedIn?

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OFF

3.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the decision-making process changed in businesses when it comes to purchasing products or services?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways can LinkedIn help B2C businesses like real estate brokers or insurance sellers?

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OFF

5.

OPEN ENDED QUESTION

3 mins • 1 pt

What should be the focus when building a LinkedIn profile according to the text?

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OFF

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