Fujifilm: From Photo Film to Cosmetics

Fujifilm faced a crisis with the decline of the photo film market. Under the leadership of Komori, the company repurposed its technology and expertise to diversify into new areas such as healthcare and cosmetics. Komori's strategic vision and strong leadership facilitated a cultural shift within the company, encouraging innovation and entrepreneurship. Fujifilm established a new research facility and launched successful products like Astalift in the cosmetics industry. The transformation turned Fujifilm into a diverse scientific enterprise, with healthcare and cosmetics becoming its most profitable divisions.

What challenges did Fujifilm face in the photo film market?

How did Komori's early experiences in Fujifilm influence his leadership?

What was the significance of the new business areas announced by Komori in 2006?

In what ways did Fujifilm's research facility symbolize a shift in the company's focus?

What innovative products did Fujifilm develop in the healthcare sector?

What was the impact of Komori's leadership on Fujifilm's business strategy?

What role did Tomoko Tashiro play in Fujifilm's transition to cosmetics?

How did Fujifilm's expertise in photo film contribute to their cosmetics line?

Discuss the financial implications of Fujifilm's shift away from photo film.

Why is it important for companies to adapt their business models in response to market changes?