Mobile Is Primary Driver of Business: Qunar.com CEO

Mobile Is Primary Driver of Business: Qunar.com CEO

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

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The video discusses the significant role of mobile technology in driving business growth, with over 50% of revenue coming from mobile users. It highlights the increase in user engagement and transactions, particularly in travel bookings to destinations like Southeast Asia and Japan. The company is exploring M&A opportunities but focuses on organic growth and competitive positioning against rivals. Key strategies include offering competitive prices and leveraging technology to enhance consumer choices.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What percentage of revenue is currently coming from mobile?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the primary regions where international travel is directed?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the user base and purchase frequency changed over the last year?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies are being employed to deal with rivals in the market?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does technology innovation play in driving organic growth?

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OFF