A Rebranding for the World's Biggest Oil-Services Provider

A Rebranding for the World's Biggest Oil-Services Provider

Assessment

Interactive Video

Business

University

Hard

Created by

Wayground Content

FREE Resource

SLB, formerly Schlumberger, is evolving its brand and focusing on innovation to address energy industry challenges. The company aims to decarbonize operations, enhance digital platforms, and invest in clean energy. SLB plans to grow its digital revenue and expand customer adoption of its platforms. Financially, SLB will maintain CapEx investments within 5-7% of revenue, focusing on capital efficiency. The main execution risk is the industry's delay in addressing climate change and transitioning to clean energy.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What motivated SLB to evolve its brand from Schlumberger to SLB?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does SLB plan to contribute to a decarbonized energy system?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the key areas of growth identified by SLB for the next decade?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the long-term vision for SLB's clean energy investments?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the expected adoption rate of SLB's digital platform among customers over the next decade?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

How does SLB plan to maintain capital efficiency in its operations?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does SLB face in addressing climate change and decarbonization?

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