How TCL Plans to Shake Up the Smartphone Industry

How TCL Plans to Shake Up the Smartphone Industry

Assessment

Interactive Video

Business

University

Hard

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The video discusses the mobile industry's market saturation and the company's unique position in over 160 countries. It highlights the growth potential in emerging markets through feature phones and the transition to 3G phones. The company offers a range of products from feature phones to flagship smartphones, focusing on affordability. Despite competition from major players like Lenovo, the company leverages its core competencies, low-cost structure, and strong operator relationships. The video concludes with confidence in growth, especially in China and Europe, despite economic headwinds.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the company plan to grow its market share in the US?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does the company face in the mobile industry?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the company's approach to maintaining its competitive edge?

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