Take-Two CEO Says NBA 2K Engagement Is Unbelievable

The transcript discusses the success of NBA2K, highlighting its high sales and engagement rates. It emphasizes the game's realism and immersive experience, comparing it to professional basketball. The discussion also covers the growing e-sports industry and a new partnership with the NBA to create a competitive gaming environment. The business strategy focuses on delighting consumers, with the belief that strong economics will follow. The transcript concludes with insights into market positioning and competition in the gaming industry.

What factors contributed to the high sales of NBA2K this year?

How does the immersive experience of NBA2K compare to real professional basketball?

What role does storytelling play in the engagement of players with NBA2K?

Discuss the significance of the partnership between NBA2K and the NBA.

What are the potential implications of competitive gaming in the context of NBA2K?