Customer Segments and the Target Market

The video tutorial explains customer segmentation, which involves grouping customers based on shared characteristics. It covers various segmentation types, including demographic, geographic, behavioral, and psychological. The importance of research and data in supporting segmentation efforts is highlighted. The tutorial also discusses identifying primary and secondary markets, focusing on target markets, and understanding market size and value to make strategic business decisions.

What is customer segmentation and why is it important?

What are the key characteristics that must be recognizable for effective segmentation?

List and describe the common segments identified in customer segmentation.

How does behavioral segmentation differ from demographic segmentation?

What role does research play in customer segmentation?

Explain the concept of primary and secondary markets in customer segmentation.

What factors should be considered when identifying the size and value of a market?