Innovation Showcase

The video discusses how companies like Bridgestone, H&M, and SSAB are innovating to meet sustainability goals. Bridgestone focuses on finding alternatives to natural rubber, H&M emphasizes water sustainability in fashion, and SSAB works on decarbonizing steel production. The session includes case studies, challenges faced, and the importance of industry collaboration. Audience questions address costs, industry collaboration, and innovation timelines.

What are the sustainability goals that companies are trying to achieve through innovation?

Describe the approach Bridgestone is taking to find a substitute for rubber.

What is the E8 Commitment mentioned by Bridgestone, and how does it relate to sustainability?

Explain the significance of guayule as a potential solution for natural rubber.

What challenges does the fashion industry face regarding water usage and sustainability?

How does H&M Group plan to create a positive impact on freshwater by 2030?

What innovative technologies is H&M Group exploring to reduce water consumption in their processes?

What is SSAB's approach to decarbonizing steel production?

How does the use of hydrogen in steel production help in reducing CO2 emissions?

Discuss the role of partnerships in achieving sustainability goals as mentioned by the speakers.