Uber Faces Public Relations Nightmare

Uber Faces Public Relations Nightmare

Assessment

Interactive Video

Business, Architecture, Social Studies

University

Hard

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The transcript discusses Uber's challenges, including its $17 billion valuation, PR issues, and privacy concerns highlighted by BuzzFeed. Allegations of misogyny within the company are addressed, with references to CEO Travis Kalanick's comments. Uber's response includes hiring David Plouffe, an ex-adviser to President Obama, to improve its PR strategy. The discussion suggests Uber may need seasoned executives like Sheryl Sandberg to guide it through turbulent times, similar to Google's early leadership strategy.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the implications of Uber's $17 billion valuation in the context of its PR problems?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the public perception of Uber differ from that of Facebook and Google, according to the text?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does Sarah Lacy play in the narrative surrounding Uber's challenges?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does the text suggest that Uber's leadership might need to change to address its current issues?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the potential consequences of Uber's approach to handling its PR issues as described in the text?

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