Optimizing for the Right Audience

Bill Carmody emphasizes the importance of targeting specific audiences in digital marketing rather than focusing on impressions or cost per click. He argues that social media allows for precise audience targeting, which is more effective than traditional broadcast methods. By engaging the right audience with the right message at the right time, businesses can achieve better marketing results. Carmody advises against optimizing for impressions or clicks and instead suggests focusing on reaching the right audience.

What does Bill Carmody mean by 'the right customer, the right message, at the right time'?

What is the significance of targeting a specific audience in marketing?