Starbucks busca una sacudida en el segundo trimestre

Starbucks busca una sacudida en el segundo trimestre

Assessment

Interactive Video

Business

University

Hard

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The video discusses Starbucks' recent sales decline, highlighting challenges such as reduced mall traffic and increased remote work. While morning sales remain strong, afternoon sales struggle due to food quality issues. Starbucks is focusing on expanding in China to counteract U.S. market saturation, but faces political and consumer challenges there.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways has Starbucks attempted to diversify its offerings beyond morning coffee?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the implications of Starbucks' expansion into the Chinese market?

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