The Numbers Don't Lie: Yahoo Earnings Preview

The Numbers Don't Lie: Yahoo Earnings Preview

Assessment

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Business

University

Hard

Yahoo is experiencing a significant decline in sales and revenue, with a 19% drop expected this quarter. Despite being the third most popular web property, Yahoo struggles with mobile adaptation, leading to a decrease in ad market share. E Marketer predicts a decline in Yahoo's global net digital ad revenues and search ad revenue. The display ad business is also expected to contract, affecting margins. Potential bidders like Verizon and YP may find value in different parts of Yahoo's business.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What percentage drop in revenue do analysts estimate for Yahoo this quarter?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How many unique monthly visitors does Yahoo draw to its desktop and mobile sites?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the estimated decline in Yahoo's global net digital ad revenues this year?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the expected contraction percentage for Yahoo's display ad business?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

Which companies have emerged as interested bidders for Yahoo?

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