Last Quarter Took Away a Great Year: Global Brands

Last Quarter Took Away a Great Year: Global Brands

Assessment

Interactive Video

Business, Life Skills, Other

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the challenges faced by the global economy, particularly due to weather impacts on sales. It highlights strategies for improving brand margins, focusing on affordable luxury, and the growing middle class in China. David Beckham's involvement in brand development is explored, along with the future of e-commerce and retail integration. The video also covers opportunities in China's children's fashion market, driven by the two-child policy.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does David Beckham play in the brand's strategy?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the company plan to integrate e-commerce with traditional retail?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the company's focus regarding the children's fashion market in China?

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