Tony Fernandes Will Save AirAsia Brand: McLean

The video discusses the disappearance of Malaysian Airlines flight MH370 and the role of Tony Fernandez in managing the crisis through effective use of social media. It highlights the importance of the 5C model in crisis communication and the critical role of leadership in the first 48 hours of a crisis. The video also examines the impact of media scrutiny and public perception, comparing AirAsia's response to the BP Deepwater Horizon spill. It emphasizes the need for organizations to build credibility and readiness for future crises.

What lesson can be learned from the mishandling of BP's communication during the Deepwater Horizon spill?

What impact does social media have on the reputation of organizations during a crisis?

How should organizations prepare for potential crises according to the text?