How Do You Assess Marketing Success?

The video tutorial discusses key steps for achieving marketing success, emphasizing the importance of assessing company capabilities, setting clear objectives, and understanding available resources. It highlights the role of a mission statement in guiding company actions and introduces SWOT analysis as a tool for evaluating strengths, weaknesses, opportunities, and threats. By following these steps, companies can better position themselves for marketing success.

How can understanding our resources impact our marketing plans?

What is a SWOT analysis and why is it important?