TubeMogul CEO: We're Seeing Exceptional Growth Right Now

TubeMogul CEO: We're Seeing Exceptional Growth Right Now

Assessment

Interactive Video

Business

University

Hard

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The video discusses a company's platform that simplifies digital advertising by automating TV ad placements on digital devices. It highlights trends like the shift of TV ad dollars to digital and the rise of programmatic media buying. The video also covers Yahoo's acquisition of BrightRoll, emphasizing the growth and significance of the digital video advertising market.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How is programmatic media buying changing the way advertisers operate?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the acquisition of BrightRoll by Yahoo indicate about the digital video advertising market?

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