1-800-Flowers CEO McCann Says M&A Can Drive Future Growth

Chris McCann discusses the evolution of commerce from brick-and-mortar to conversational commerce, highlighting the importance of embracing new technologies. The company has launched various initiatives on platforms like Facebook Messenger and Alexa. They focus on understanding consumer behavior through data and emphasize digital marketing strategies. The company is poised for growth, exploring M&A opportunities and aiming to become a multibillion-dollar entity.

What insights were gained from the early use of the Facebook Messenger platform?

What future opportunities does the company see in the context of M&A?