Facebook COO Sandberg Says 'the Small Screen Is Big'

The video discusses the significant shift from traditional TV to mobile usage, highlighting the opportunities this presents for marketers. It emphasizes the importance of reaching consumers through mobile devices and the role of creativity in advertising. The discussion also covers community building, both online and offline, with examples like Airbnb using Facebook groups. Finally, it explores how businesses are leveraging platforms like Facebook and Instagram to grow, illustrated by a case study of a Brazilian entrepreneur using these platforms for advertising.

What is the overall message conveyed to businesses regarding consumer behavior?

Can you explain how Joanna's business benefited from using Instagram for advertising?