Guangzhou Looking to Enter U.S. Market in 2019

Guangzhou Looking to Enter U.S. Market in 2019

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Interactive Video

Business, Architecture

University

Hard

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The transcript discusses Fiat Chrysler's plans to enter the US market, highlighting the importance of globalization and the symbolic significance of establishing a brand presence in the US. It addresses branding challenges related to the name 'Trumpchi' and the potential need for a name change. The role of Fiat Chrysler Automobiles (FCA) as a joint venture partner in this expansion is explored, along with the potential for deeper cooperation. The transcript also forecasts auto sales for 2018, considering macroeconomic factors and tax policy changes. Finally, it emphasizes the need for favorable trade policies to enhance US-China auto industry collaboration.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the company view the significance of entering the US market?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the company's stance on the name 'Trumpchi' in relation to American consumers?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the key factors that the company believes will affect car sales in 2018?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the company's expectations regarding the US-China trade relationship?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What measures does the company hope the governments of China and the US will take to support the auto industry?

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