What is the significance of learning in the context of consumer behavior?
Psychological Factors Affect Consumer Decisions
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Business
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University
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Hard
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The video explores key psychological factors influencing consumer decision making, including needs and motivation, perception, and learning. It highlights how these factors shape consumer choices and the importance for marketers to understand these psychological processes.
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2 questions
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OPEN ENDED QUESTION
3 mins • 1 pt
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OPEN ENDED QUESTION
3 mins • 1 pt
Why is it important for marketers to understand the psychology behind consumer decisions?
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