Snap Misses Forecasts for New Users and Sales

Snap Misses Forecasts for New Users and Sales

Assessment

Interactive Video

Business, Other, Information Technology (IT), Architecture

University

Hard

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The transcript discusses Snapchat's growth challenges, competition with Facebook, financial performance, and strategies to improve user engagement. It highlights the impact of Facebook's Instagram on Snapchat's user growth and the financial disappointment in Snapchat's first quarter post-IPO. The discussion also covers Snapchat's efforts to enhance user engagement and the credibility issues faced due to missed expectations.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How did Snapchat's stock-based compensation expense impact its financial performance?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the average revenue per user (ARPU) for Snapchat in the first quarter of 2017?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Snapchat face from competitors like Facebook?

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