Words Of Wisdom from Social Media Marketing World Experts #SMMW18

The video discusses insights from Social Media Marketing World 2018, focusing on how businesses can stand out in a crowded market. Key strategies include storytelling, authenticity, and incorporating personality into marketing. Experts emphasize the importance of engaging content, customer interaction, and using video to capture attention. The 'zag' strategy is highlighted as a way to differentiate from competitors.

How does the speaker suggest businesses can avoid being boring?

What does the term 'Zag' refer to in the context of business strategy?

What is the recommended approach for businesses to create engaging content?