Technology Is 'Profoundly Changing' Coca-Cola, CEO Says

The video discusses the rapid innovation in e-commerce across global markets, highlighting Shanghai and Western Europe as leaders. It explores how companies like Coca Cola adapt marketing strategies for app-based sales and the profound impact of technology on business operations, including a shift to cloud and mobile solutions. The transformation leads to changes in employment and skill requirements. Finally, it addresses Coca Cola's competitive strategy in tech recruitment, emphasizing Atlanta's growth as a tech hub.

In what ways is technology changing the relationship between Coca Cola and its consumers?

What role does Atlanta play in Coca Cola's ability to compete for talent in the tech industry?