Technology Is 'Profoundly Changing' Coca-Cola, CEO Says
Interactive Video
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Business, Biology, Life Skills
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University
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Practice Problem
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Hard
Wayground Content
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The video discusses the rapid innovation in e-commerce across global markets, highlighting Shanghai and Western Europe as leaders. It explores how companies like Coca Cola adapt marketing strategies for app-based sales and the profound impact of technology on business operations, including a shift to cloud and mobile solutions. The transformation leads to changes in employment and skill requirements. Finally, it addresses Coca Cola's competitive strategy in tech recruitment, emphasizing Atlanta's growth as a tech hub.
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2 questions
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OPEN ENDED QUESTION
3 mins • 1 pt
In what ways is technology changing the relationship between Coca Cola and its consumers?
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2.
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3 mins • 1 pt
What role does Atlanta play in Coca Cola's ability to compete for talent in the tech industry?
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