Atomico Sees Increase in Spending by Chinese Gamers

Atomico Sees Increase in Spending by Chinese Gamers

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the potential for a single video game to reach 1 billion users, highlighting the enduring nature of mobile games like Angry Birds and Clash of Clans. It explores the surprising increase in spending by Chinese gamers, who now spend 30% more than US gamers. The loyalty of Chinese gamers to local companies is noted, with 93% playing games developed by Chinese firms. Despite this, international games, especially from Europe, have found success in China, with revenues increasing ninefold in two years.

Read more

2 questions

Show all answers

1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some examples of games that have stood the test of time mentioned in the text?

Evaluate responses using AI:

OFF

2.

OPEN ENDED QUESTION

3 mins • 1 pt

What has been the impact of European game companies in the Chinese market?

Evaluate responses using AI:

OFF