IPO Process Can Distract From Focus on Business: Hoffman

IPO Process Can Distract From Focus on Business: Hoffman

Assessment

Interactive Video

Business, Other

University

Hard

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Quizizz Content

FREE Resource

The video discusses the challenges and distractions of the IPO process, highlighting the unique historical context of Priceline's IPO. It explores the demand for IPOs, particularly in the Chinese market, and the impact of consolidation in the travel industry on consumers. The video also explains different pricing models in online travel, emphasizing the importance of user focus and business design for long-term success.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the main distractions faced by companies during the IPO process?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the demand for IPOs reflect on the market, particularly in relation to the Chinese market?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the implications of consolidation in the online travel industry for consumers?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

Explain the difference between merchant pricing and opaque pricing models as discussed in the text.

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of designing a business model that prioritizes the user?

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