How Do You Spell Success? E.T.H.I.C.S. - Part 5-Connection

The video emphasizes the importance of building relationships in business, highlighting goodwill as a key factor. It discusses the need to adapt to change, using trust as a foundation for long-term connections. An example of a successful customer relationship with a Buick dealer illustrates the power of trust and reputation. The video also advises identifying and strengthening weak links in business operations.

In what ways can businesses anticipate and adapt to change?

How does emotional connection with customers influence business success?

What strategies can be employed to keep strong relationships strong?