VOICED : The perils of the Mezcal boom

The video discusses the rise of mezcal, a Mexican spirit, in the global market, highlighting its export growth and cultural significance. The Cortez family, with a long history in mezcal production, exemplifies this trend. However, smaller producers face challenges accessing the luxury market, often relying on intermediaries. Concerns about sustainability arise due to the long maturation period of the agave plant, which is crucial for mezcal production.

In what ways are mezcal producers educating consumers about their product?

Discuss the sustainability concerns related to increased mezcal production.