Apple Strikes New Deal With U.K. Chipmaker

Apple Strikes New Deal With U.K. Chipmaker

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The transcript discusses Apple's historical and current relationship with Imagination Technologies, focusing on their GPU designs. Apple initially sourced GPU designs from Imagination but later developed its own, leading to a decline in Imagination's fortunes. Recently, Apple has struck a new deal with Imagination, likely due to key patents that could be beneficial for Apple's AR technology. The discussion covers the strategic reasons behind this deal, the types of patents involved, and the potential future implications for Apple's technology.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the two main types of chips mentioned that are used in devices like phones and Apple TVs?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Why does the speaker believe Apple is interested in Imagination Technologies again?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What significant change did Apple make regarding GPU designs in 2014?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What types of patents does the speaker suggest Imagination Technologies might have that are valuable to Apple?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the speaker imply about the timeline for seeing new technology from this agreement?

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