BlackBerry Writes Down Inventory in Sales Miss

BlackBerry Writes Down Inventory in Sales Miss

Assessment

Interactive Video

Business, Other

University

Hard

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The video discusses BlackBerry's strategic shift from device sales to software, led by CEO John Chen. Despite growth in the software sector, it only accounts for about a third of the company's revenue. BlackBerry is leveraging its strengths in security to enhance its software offerings. However, the company is still in transition, with investors showing limited patience due to ongoing profitability challenges. BlackBerry plans to release two more devices by year-end, which could improve its market position.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does security play in BlackBerry's software strategy?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does BlackBerry face in achieving profitability?

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