Marketing - What is Consultative Selling

The video discusses the variability in sales approaches among salespeople and introduces consultative selling as a key strategy. Consultative selling involves seeking customer input to tailor solutions to their specific problems, rather than using a one-size-fits-all approach. This method requires salespeople to be creative, ask questions, and listen actively to understand customer needs. The benefits of this approach include increased sales, more satisfied customers, and stronger customer relationships.

What role does creativity play in consultative selling according to the text?

In what ways can consultative selling lead to more satisfied customers?