Ralph Lauren Profit Boosts Optimism

Ralph Lauren Profit Boosts Optimism

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses Ralph Lauren's turnaround strategy, which includes cost-cutting and store closures, contrasting it with other retailers like Michael Kors and Coach who are also trying to reclaim their luxury brand status. It highlights the struggles of department stores amid changing consumer spending patterns and the shift towards ecommerce, especially among luxury brands that were initially hesitant to sell online.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges are department stores facing in the current retail environment?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How are luxury brands adapting to the rise of e-commerce?

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